Monday, February 14, 2005

Nutrition?

So have you seen those new bright red cans? With the ugly square white labels, that used to sport those smart looking NHL logos or the Olympic rings, those white labels that now provide us nutrition value”? - for Coca-Cola. Yes. Coke cans now have the “Nutrition Value” wrapped around the tin.

As someone who champions junk food, Classic Coke in particular, even I am think this is funny, an action both incomprehensible and indefensible. Over the years we the addicts, the loyal and the forlorn, have had to tolerate the New Coke, Vanilla Coke, Cherry Coke, and many other mutated travesties while they fumbled away in the dark, seeking clarity and direction before re-finding their way down their original path back to Coke Classic. And lest we forget the bitter disappointment with the switch from glass bottles to plastic - has it not tasted the same since? How much patience are we supposed to have? How much can we be expected to endure?

Over time, there is forgiveness and understanding for even the most obtuse of all indiscretions.

But this latest. . . now, unless there’s some sort of regulatory or “health” requirement, why would they do this? It’s just embarrassing. Small victories one after another - that’s success – that’s how empires were built - you need to pick your fights, the ones you know you’ll win. Emphasing “great taste”, and “refreshment”, okay, this I understand. But, “nutrition value” for Coca-Cola? Why pretend you’re something you’re not? No moral victories to be had, is this just arrogance from a entity that thinks it’s bigger than life itself? Someone down there is trying to pull a fast one.

Ridicule aside, I suppose all new information is good information. . . .

. . . Okay, I’ve looked at it - and this might be the exception. This information might in fact be no information – take a look, you’ll see what I mean.

So here we go. Opening bell. A fight to captivate the nation:

Coca-Cola vs. President’s Choice Soya drink

Coca-Cola, 355 ml can
Calories 160
Fat 0 g
Sodium 40 mg , 2% of Daily Value
Cabohydrates 42 g, 14% of Daily Value
Sugars 42 g
Protein 0 g
------------------------

President’s Choice Soya Drink (chocolate) 355 ml serving
Energy 212 Cal/640 KJ
Protein 8.8 g
Total Fat 4.1 g
- polyunsaturates 1.4 g
- Linoleic acid 1.3 g
- Monounsaturates 0.7 g
- Saturates 0.7 g
- Cholesterol 0 mg
Total Carbohydrates 36.5 g
- Sugars 32 g
- Starch/ Amidon 1.1 g
- Dietary Fibre 3.4 g
Sodium 212 mg
Potassium 570 mg
Percentage of Recommended Daily Intake
- Vitamin A 14%
- Vitamin D 60%
- Vitamin C 6%
- Thiamine 11%
- Ribflavin 32%
- Niacin 1.3
- Vitamin B6 8%
- Folacin 8%
- Vitamin B12 70%
- Pantothenate 18%
- Calcium 40%
- Phosphorus 32%
- Iron 13%
- Zinc 15%

WINNER BY KO: President’s Choice Soya Drink

If you pretend it’s chocolate milk, it’s not so bad.

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